— Do you work as a freelancer or are you a member of an Agency?
— I have two businesses that I made. One of them is the Duga Real Estate Agency
. We brand developers, real estate objects — this is a very narrowly focused studio. The second project is more large - scale and ambitious — the service of creative teams "Molnia
", which brings together specialists from the creative industries: designers, copywriters, etc.
I started as a web-designer in an era when the Internet, various media, and complex animation sites were just appearing in my hometown, about 18 years ago. Then it was actually a new space in which you can create your own worlds. My first professional activity was creating websites. Over time, I realised that companies are lack of corporate identity, graphics, and design. So I retrained as a graphic designer.
Then I realised that it is extremely important to understand the essence of the company, it's philosophy, values and the people who work there. The answer for this type of questions for me was the sphere of branding and working with brands. It is not work with packaging, but at the level of a deep understanding of the essence and meaning of the company.
So I became a brand producer.